Jada Pinkett Smith Invests in bsafe

When Willow – Jada and Will’s daughter – started using bSafe last fall, Jada contacted bSafe founder Silje Vallestad. One meeting led to more, and soon Jada joined as an investor. “I chose to invest because I saw the potential to solve real problems for kids, parents, and anyone looking to increase their overall safety,” Jada said when the investment was announced, and continued “bSafe is a wonderful app that everyone should have!”

An app for everyone
Jada has actively been advocating for the rights of human trafficking victims and researching anti-trafficking tools, and she quickly realized the impact bSafe could have when Willow introduced the app. bSafe is an app that can help both the young, the old and people at risk – everywhere.

“bSafe is a safety service that can easily be used by anyone,” says Jada. “Users can ask for help, provide important information about their location and preserve evidence through video recordings with one click on their mobile phone. Everyone needs a service like this.”

Smith called bSafe
During fall 2012, bSafe founder Silje Vallestad received a call from Hollywood. Some months earlier, Silje had moved to the U.S. with her family to establish the company there. Vallestad recalls that the phone call came unexpectedly, “To be called up by one of the most famous families in the world telling you that they are using one of your products and want to work with you, is unreal, absolutely amazing!”

A few weeks later Vallestad found herself in the Smith family residence at a lunch event with First Lady, Michelle Obama. Soon after, Smith and Vallestad began planning the launch of Bipper’s safety product bSafe in the U.S. market.

“We are joined by amazing people,” Vallestad says. “People with a real passion for both our product and the potential of the company. That they found us because they were looking for a product like bSafe, and that they are superusers themselves makes this even more exciting. It’s a dream situation for an entrepreneur,” says Vallestad.