Press releases

Pioneering technology will make women safer:


Rich experienced every parent’s worst nightmare when, in 2012 his daughter, Charlen, at the age of 16, was raped by two of her friends. This incident changed his and his family’s lives forever.

Today, father and daughter are working together to prevent other women and families from going through the same nightmare with the world-leading safety- and security bSafe app.

Mobile Safety Technology Inc – supplier of the world leading safety- and security app; bSafe                  

In many western countries, one in four women is sexually assaulted and one in five women are raped or attempted rape.  At college campus in the US, one in four is raped or attempted rape.

bSafe with groundbreaking new features

The company has developed pioneering technology that will make women safer.  bSafe was relaunched in June 2018 and includes new features such as voice activation, live-streaming and downloads of recordings, which makes the app unique worldwide. You can simply activate the SOS button by voice even if your mobile phone is placed inside your pocket, purse or jacket. You don’t need to press the SOS button.  Your guardians can see and hear everything in real-time through live streaming. Both audio and video recordings record up to 5 minutes.

When activating the SOS button, your guardians will receive an audio alarm and they will be able to see your location and to see and hear everything that is happening in real-time in the area where you are. Everything is automatically recorded by using our audio and video system.  Both audio and video recordings are instantly sent to the guardians simultaneously; therefore no information is lost, even if the perpetrator destroys your mobile phone. bSafe has additional features Follow me and Fake call

Monetization, revenues, and survey

The revenue model is that the app costs $7,99 per year with the new features. Everyone get a 30 day free trial period with all the functions. Customers that wish to use bSafe with voice activation, live streaming of sound and video recording, the service costs $8 per year.  The Company is considering to offer a subscription with a 24/7 connection to the 911 Emergency Call Center network.

An extensive market research for bSafe at Temple University in Philadelphia shows that 7 of 10 people between the age of 22-35 will download bSafe, and over 50% of these are willing to pay $7,99 for the download. Additionally, 8 out of 10 are willing to pay $6,99 per month in order to have 24/7 connection to the emergency 911 center

Focus on the establishment in the United States

As part of our international expansion, we have opened offices in New York City and Philadelphia, PA. We already have a strong team in place with profiles like Erik O. Ronningen, the last survivor to escape the South Tower before its collapse, and author of the book, FROM THE INSIDE OUT, Harrowing Escapes from the Twin Towers of the World Trade Center, September 11, 2001.

Capital acquisition and further product development

The Company is now investing an infusion up to $ 2,5 million in order to prepare for significant international growth with a starting point in the USA.

In addition, the Company is developing software for public safety and security, and has had introduction meetings with, among others, emergency center in the United States and several prominent universities in the USA that are evaluating the technology we are developing.

Contact Info Mobile Safety Technology Inc:

CEO Rich Larsen

t: +47 473 33 908
LinkedIn profile: 

Download bSafe:



User statements about bSafe

-I love this app! It gives me and my girlfriends peace of mind everywhere we go. Love knowing I have all my friends with me whenever and wherever I need them
Sandra S, USA                                                             

-This is hands down my favorite app! I live in a pretty safe area, but my girlfriends and I always use bSafe when we go out. Since we are all each other’s bSafe Friends, someone is less likely to get ditched, and we can easily walk home alone safely
Frida O, Norway

 -This app does one amazing thing for me every single day: it gives me the confidence to feel safe in doing the things I love to do. Thank you, bSafe, for giving me peace of mind
Zoya S, UK

 -With bSafe my husband doesn’t have to worry about me anymore – and neither do I! It’s the perfect app to get out the door and just do what you love to do every single day with peace of mind, knowing you are connected to anyone you care about!
Mercedes M, USA

 -bSafe app is my personal hero. I have no problem walking by myself in heels to meet up with friends in the city now cuz they are always with me on bSafe. Thank you for creating this!!!
Camilla B, UK

 -It is so easy to use! I just tap the bSafe app, slide my phone into my pocket, and stay worry-free wherever I go.
Gigi Ibrahim, Egypt

 -I use bSafe every day! The interface is super fun and so easy to use. I always set up a timer for a Fake Call when I’m on blind dates. It’s the best exit strategy!
Danielle J, USA

 -We all have a friend who’s always running late for the girls’ night out. Well – I’m her. I love that now I can find my friends at a party when the music’s too loud for them to answer me
Sandra H, Norway


Statements from the United States


– Protecting students, particularly coeds, from sexual predation is currently a major concern on almost all US college campuses.  Your bSafe product will make a huge impact, both on the prevention of such incidents, and on the ability of college authorities to deal with those that do occur in a firm, but just and fair, manner.  Not only do I predict that it will it be a huge commercial success, but I also think that it is also potentially a societal game changer, helping ensure not only personal safety, but also as a tool to help ensure fair and equal justice for all members of the community
Roy Rosser, Patent Agent at R.R (Princeton)


– New statistics show nearly 1 in 4 woman (25%) on campuses are sexual assaulted.  From a LifeSafety and Security perspective, bSafe brings significant value and deterrence.  I first met Rich Larsen and his daughter, Charlen, in NYC in June 2016.  I immediately recognized the value this safety app will bring to American Colleges, University`s and High School`s.  Across the broader horizontal spectrum, bSafe has a high degree of potential success
Erik O. Ronningen, Principal, SAFEinvestigation, Author of the award-winning book; From the Inside Out, Harrowing Escape From The Twin Towers in World Trade Center, September 11, 2001


 -I’m very impressed with Rich Larsen’s determination to bring awareness to a topic which is so personal to him and his family. I have two daughters so this is something I and millions of other parents can relate to. bSafe is a great app that is designed to help prevent and deter assaults from happening. bSafe is a very promising product which has been created out of passion and desire to make a difference.
Nils Knagenhjelm, Experienced tech advisor and investor


– I was introduced to the bSafe technology in New York. The presentation was striking, particularly as the idea for the product emerged from the founders daughters own bad experience.   I can see this being well received by multiple groups here in the United States, not only including women, but other groups who are at risk. I think this has lots of powerful potential both as a business entity and to the safety of society in general.
Michael Batt, President USAlliance Consulting, Principal


– I am intrigued with your timely and unique invention offering potential victims of any crime the opportunity to instantly communicate their need and precise location during a time of distress in code fashion to police, family and friends. Further, the ability to record both voice and visual evidence during the incident increases the odds of success of capturing and prosecuting the perpetrator. This could very well be one of the most important apps for anyone.
Bob Oros, President, Business Development Resources, Inc